Today Is Sunday, therefore it is Dr. Mardy’s chance to speak: Subject: TOOLS & TECHNOLOGY

“Tools & Technology”

1928, there was born in New York City (he and his wife Heidi will celebrate his
87th birthday at their Los Angeles home this week). After graduating with a
major in English from New York University in 1949, he and his new wife Heidi
moved to the Midwest, where they tested out their progressive ideas about labor
practices by working for five years as blue-collar assembly-line workers.

His real-life experience as a factory worker enabled him to land a position with a
union-sponsored newspaper, and that job eventually took him to Washington, DC,
where he worked for several years as a White House correspondent. He was lured
back to New York City when Fortune magazine hired him as a reporter specializing
in labor and management issues (he went on to become an associate editor of the
magazine).

He burst on the cultural scene in 1970 with his best-selling book
“Future Shock.” The title, which was inspired by the anthropological concept of
“culture shock,” was defined this way:

“Future shock is the shattering stress and disorientation that we induce in individuals
by subjecting them to too much change in too short a time ”

In the final decades of the 20th century, and continuing into this one, he became
the world’s most famous futurist. His 1980 book “The Third Wave” extended many of
the ideas presented in “Future Shock” and argued that we have moved from the Industrial
Age (the second great wave in human history), to a post-industrial, Information
Age. In the 1990s, he began co-authoring books and articles with his wife
Heidi. Time magazine said of the couple that they “set the standard by which
all subsequent would-be futurists have been measured.”

In “Future Shock,” for example, he wrote:

“Change is the process by which the future invades our lives.”

“Despite the increasing complexity of the task, parenthood remains the greatest single
preserve of the amateur.”

In that same book, he offered this memorable metaphorical observation about an increasingly
important aspect of our lives:

“The great, growling engine of change – technology.”

Who is this man?